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kez
New
Username: kez

Post Number: 10
Registered: 9-2015
Posted on Tuesday, October 06, 2015 - 3:17 am:   Edit Post

Reason I ask is I for one have never seen an advert but did find this old advert (for sale on eNay of all places) - perhaps living over the other side of the pond means I have missed them?
willgunn
Member
Username: willgunn

Post Number: 77
Registered: 2-2007
Posted on Tuesday, October 06, 2015 - 7:55 am:   Edit Post

Since the beginning of 2012, Alembic has been advertising exclusively in Vintage Guitar Magazine, having taken out very attractive 1/4 page color ads every month since then - here's the link to the archives: http://www.alembic.com/vg
kez
Junior
Username: kez

Post Number: 11
Registered: 9-2015
Posted on Tuesday, October 06, 2015 - 8:24 am:   Edit Post

Unusual poliy (speak as someone with a background in advertising), also explains why i have never seen the adverts this side of the pond. Like the simple style of the adverts, just letting the images speak and all that. Thank for the link :-)
mica
Moderator
Username: mica

Post Number: 8640
Registered: 6-2000
Posted on Tuesday, October 06, 2015 - 3:11 pm:   Edit Post

Ooops! I hadn't updated that page in a few months - all the ads for 2015 are up there now.

It's meant to work as a sort of installment catalog - they charge the same for every insertion, so why run the same exact ad every month? It's hard to show in one ad the scopr of what we offer. Since I'm already taking all these photos for our records, we try and make the images work for us.
neyman
Intermediate Member
Username: neyman

Post Number: 144
Registered: 7-2002
Posted on Tuesday, October 06, 2015 - 3:33 pm:   Edit Post

I remember sending in my $4 for that full color brochure!

Best 4 bucks I ever spent ;)
davehouck
Moderator
Username: davehouck

Post Number: 11961
Registered: 5-2002
Posted on Tuesday, October 06, 2015 - 5:29 pm:   Edit Post

Thanks Will!
mica
Moderator
Username: mica

Post Number: 8791
Registered: 6-2000
Posted on Wednesday, February 03, 2016 - 3:04 pm:   Edit Post

Hi February! I just sent over the artwork for the May(!) issue. So funny how the publishing world operates.

Here's the pretty for the club first:

May Vintage Guitar Ad

Lefty Curly Redwood Darling guitar in our showroom. So sweet.
moongerm
Advanced Member
Username: moongerm

Post Number: 347
Registered: 8-2013
Posted on Wednesday, February 03, 2016 - 3:52 pm:   Edit Post

Beautiful!
growlypants
Intermediate Member
Username: growlypants

Post Number: 159
Registered: 3-2011
Posted on Thursday, February 04, 2016 - 6:19 am:   Edit Post

Mmmmmm!!!
davehouck
Moderator
Username: davehouck

Post Number: 12041
Registered: 5-2002
Posted on Thursday, February 04, 2016 - 3:25 pm:   Edit Post

Don't see Curly Redwood very often; very nice patterning of the grain!
pauldo
Senior Member
Username: pauldo

Post Number: 1586
Registered: 6-2006
Posted on Thursday, February 04, 2016 - 5:10 pm:   Edit Post

You know, I play guitar like a bass player . . . . not really well, bar chords and single notes, nothing augmented, diminished or suspended.

The shape of the Darling is so very appealing, it makes me desire one.
mica
Moderator
Username: mica

Post Number: 8828
Registered: 6-2000
Posted on Tuesday, March 29, 2016 - 4:21 pm:   Edit Post

Pssst.... I'm updating the Vintage Guitar Advertisements page when I make the ad, so you can see 2 months into the future!
jazzyvee
Senior Member
Username: jazzyvee

Post Number: 4966
Registered: 6-2002
Posted on Wednesday, March 30, 2016 - 6:58 am:   Edit Post

Hi Mica, this picture has confused me.... not hard to do.

It says series II but it looks to me like a series I with master volume?
The pop up text that appears at the bottom of the picture in the gallery shows "Series II Custom" so is there something other than the electronics that makes it a Series II and not a custom series I, or have I a discovered a typo? In which case can I confiscate the bass :-)

(Message edited by jazzyvee on March 30, 2016)
mica
Moderator
Username: mica

Post Number: 8829
Registered: 6-2000
Posted on Wednesday, March 30, 2016 - 1:54 pm:   Edit Post

It's hard to name things definitively when they get to a certain custom point. Adriaan I think coined the term "name that Alembic" as a fun game, and so you could think of this as a Series I with an upgraded neck (you can just see the 7-piece neck peeking out), hardware, master volume, and side LEDs (and at the time it was made Continuous wood back plates and truss rod cover), OR you could call it a custom Series II with Q switches instead of CVQs. (not addressing the bookmatch to center, wood upgrades (Buckeye Burl faces and Ebony neck and body laminations), black mother of pearl inlays and likely scores of other things that have slipped my mind now.

Of course we can always punt at this stage and just call it "Custom" and leave it as a complete mystery.
5a_quilt_top
Member
Username: 5a_quilt_top

Post Number: 75
Registered: 6-2012
Posted on Wednesday, March 30, 2016 - 3:03 pm:   Edit Post

...or call it "Beyond Custom" and further enhance the enigma...

;-)
fc_spoiler
Senior Member
Username: fc_spoiler

Post Number: 1891
Registered: 5-2006
Posted on Wednesday, March 30, 2016 - 4:03 pm:   Edit Post

Most important: It's an Alembic :-)
jazzyvee
Senior Member
Username: jazzyvee

Post Number: 4969
Registered: 6-2002
Posted on Wednesday, March 30, 2016 - 5:03 pm:   Edit Post

Thanks Mica, it does look amazing though and from you comments I can see where the model distinction does start to blur when you decide to go custom on one of the top models.

(Message edited by jazzyvee on March 30, 2016)
edwardofhuncote
Senior Member
Username: edwardofhuncote

Post Number: 905
Registered: 6-2014
Posted on Thursday, March 31, 2016 - 3:24 am:   Edit Post

I like the (recent) burled maple Custom guitar... is that a Spoiler/Electrum body? Of course the three purpleheart laminates got my attention first.

=)

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