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Senior Member
Username: 57basstra

Post Number: 402
Registered: 4-2005
Posted on Thursday, September 28, 2006 - 10:38 am:   Edit Post

Edward Vincent Sullivan, born on this date September 28, 1901 died October 13, 1974.
'The Ed Sullivan' Show was originally called 'Toast of the Town.'

I saw The Beatles on his show for all three appearances and that made me want to play bass!

- From Museum of Broadcast Communication -
"What distinguished Sullivan from other variety hosts was the ability to capitalize on teenage obsession. His introduction of rock 'n' roll not only brought the adolescent subculture into the variety fold but also legitimized the music for the adult sensibility. Elvis Presley had appeared with Milton Berle and Tommy Dorsey, but Sullivan's deal with Presley's manager, Colonel Tom Parker, created national headlines. The sexual energy of Presley's first appearance on 9 September 1956 jolted the staid, Eisenhower conformism of Sullivan's audience. By his third and final appearance, Elvis was shot only from the waist up, but Sullivan learned how to capture a new audience for his show, the baby boom generation.

In 1964 Sullivan signed the Beatles for three landmark appearances. Their first slot on 9 February 1964 was at the height of Beatlemania, the beginning of a revolution in music, fashion, and attitude. Sullivan received the biggest ratings of his career, and, with a 60 share, one of the most watched programs in the history of television. Sullivan responded by welcoming icons of the 1960s counterculture into his arena, most notably The Rolling Stones, The Doors, Janis Joplin, and Marvin Gaye. One performer who never appeared was Bob Dylan, who walked off when CBS censors balked at his song "Talkin' John Birch Society Blues."'
..Ed and The Animals

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