Start with a list of the individual symbols that comprise our logo

The cloud, representing the universe

The hand, representing mankind

The rays, representing energy

The dragon, representing wisdom, in a circle, representing infinity

The prism, representing focus

The alembic, representing purity and a goal
Then tie them all together:
General: Mankind takes everything available in the universe and in an infinite search for wisdom, focuses energy into the alembic resulting in the purest goal.

Specific: Alembic utilizes all available materials and in their quest to learn, focuses their efforts in their factory and produces the purest of electric guitars and basses available.


Pretty heavy, huh? The logo was designed by Robert Thomas in 1969.

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